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Published: Monday 23 September, 2013

shop online for clothes shop online for clothes ?The Great Yoga Pants Shortage of 2013



The ingredients, weight and longevity qualities of the pants remain the same, but the coverage does not, resulting in a level of sheerness in some of our womens black Luon bottoms that falls short of our very high standards.



Translation: the company was selling a batch of yoga pants that left little to the imagination. Lululemon insists in its press release that the problem did not result from changing manufacturers or the quality of the materials used in the pants.



In addition, the glitch will mean a major hit to sales. The company says that the pants represent around 17 percent of all womens bottoms sales in its stores, and that for the shop online for clothes near term, there will be a shortage of these styles available to our guests.



However, one analys shop online for clothes t says that the problem could affect much more than 17 percent of the companys total yoga pant stock.



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Typically retailers sell 2.5 tops to every bottom. So if youre not selling bottoms or theres a shortage of bottoms, youre missing out on tops business, says Jennifer Black, founder and president of Jennifer Black and Associates, an Oregonbased shop online for clothes equity analysis firm.



In short, if women stop coming in for the pants, that means lower sales in other categories of clothing as well. The company is bracing itself for the hit, saying it expects that the problem will have a significant impact on firstquarter financial results.



Black also thinks that the seethrough pants fiasco has hit at a bad time for the company. She thinks that Lululemons products have not been ontrend in terms of style and color since the start of 2013.



Investor interest in the company seems to have cooled as well. While Lululemons stock price has grown strongly since 2009, it has fallen nearly 11 percent since the start of this year.



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The company releases its fourthquarter and fullyear 2012 earnings report Thursday, so it will be around three more months before investors learn about how the seethrough pants affect the companys bottom line. In the meantime, we can all prepare the stories well tell our grandchildren about the Great Luon Yoga Pants Shortage of 2013. shop online for clothes

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